Leadership · AI · Human behaviour

The counsel leaders call when certainty is gone.

I’m Jaspar Roos — advisor, author and keynote speaker. CEO of several companies, but here it’s just me: a senior sounding board, my writing, and the experiments I’m running before they harden into anything.

Trusted counsel
Keynote & host
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Featured in

NYT · Economist · Forbes

This is my world — not the company one

Here you can book me, read my writing, and follow the themes and experiments I’m working on — the thinking before it gets productised into a system. For the transformation house and its senior team, that’s Slipstream.

Ways to work with me

More consigliere than headline act.

People bring me in for judgement and for my network as much as for the stage. Four ways that tends to look:
01 — THE MAIN ONE

Counsel & advisory

A senior sounding board for founders, boards and executives — the person in the room when the map runs out.
02

Connector

Introductions and door-opening — matching people, capital and ideas. Connecting the dots, and the odd square peg to the right hole.

03

Keynote & hosting

Keynotes, talkshow hosting and moderation that leave a room braver — and, usually, laughing.

04

Investing

Backing early-stage founders building where technology meets human behaviour.

What people remember

Smart. Human. And genuinely good company.

Forward-thinking

AI and foresight, grounded in work I actually build and measure — not slideware.

Wise & honest

Presence over performance; direction over speed; wisdom over certainty.

Human & funny

People leave braver — and laughing. Humour is how the truth gets in.

The human part · halftone raster

All the technology in the world still comes down to people — whether they trust it, whether they'll move, whether they can still laugh under pressure.

I’ve done keynotes in 30+ countries and, yes, actual stand-up at Gotham Comedy Club in New York. Serious about the future; not too serious about myself.

Signature keynotes

Four talks that leave rooms braver.

KEYNOTE 01

Leading Without Certainty

How to lead when the old scripts no longer work.
KEYNOTE 02

Counsel & advisory

A senior sounding board for founders, boards and executives — the person in the room when the map runs out.
KEYNOTE 03

When Organizations Lose Their Energy

Applied neuroscience, play and the return of vitality.
KEYNOTE 04

Inspiration Is a Discipline

Why movement matters more than answers.
On stage & in the room

See me in action.

Keynote — humour for change
Studio — off-duty
Anti-Summit — hosting
The lab

What I'm working on right now.

Half-formed ideas and live experiments — shared here first, before they ever become a framework.

EXPERIMENT

The Periodic Table of AI Taboos

The things people won’t say out loud about AI at work — and why they’re the real blockers.

ESSAY SERIES

A New Bravery — notes from the book

Working chapters on courage, grief and leadership, thinking out loud as I write.

Blog

What's on my mind

Humor

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Business

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Ai

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New book

A New Bravery

New book

Courage, not certainty, is the currency of leadership now.

AI gives us more answers than ever. What it can’t give us is the courage to act on them — or the humour to stay human while we do.
Newsletter

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Working chapters on courage, grief and leadership, thinking out loud as I write.